Film and advertising are at a critical inflection point.
------ AI is transforming how stories are made, monetized, and distributed.
------ Attention spans are fragmented.
------ Formats are infinite. Meaning is unstable.
------ Cultural institutions (fashion, art, ritual, dance, music) have lost symbolic authority.
Our industries are producing more, but connecting less.
Power in the future means longevity.
Longevity requires a system that:
------ Builds cultural cohesion across verticals
------ Sustains emotional continuity in fragmented media
------ Expands narratives across screen, fashion, design, and digital ecosystems
------ Reinvents financial logic for multidisciplinary storytelling
------ Prototypes rituals, formats, and experiences that people want to keep living inside