Tocaya is a development strategy and narrative systems consultancy.


Film and advertising are at a critical inflection point.



    ------  AI is transforming how stories are made, monetized, and distributed.

    ------  Attention spans are fragmented.

    ------  Formats are infinite. Meaning is unstable.

    ------  Cultural institutions (fashion, art, ritual, dance, music) have lost symbolic authority.


Our industries are producing more, but connecting less.





Power in the future means longevity.



Longevity requires a system that:



    ------  Builds cultural cohesion across verticals

    ------  Sustains emotional continuity in fragmented media

    ------  Expands narratives across screen, fashion, design, and digital ecosystems

    ------  Reinvents financial logic for multidisciplinary storytelling

    ------  Prototypes rituals, formats, and experiences that people want to keep living inside

We are systems strategists, not just creators.


Branded content, creator-led campaigns, and prestige IP are format shifts, not systems solutions.


Drawing on analysis from tech disruption think tank RethinkX, we’ve mapped the fractures across collapsing industries — film, advertising, and culture — to design scalable, multidisciplinary narratives built for long-term cultural resonance.


The Tocaya Model


A system of expansion that ensures cultural and fiscal longevity for long-form narrative.




The Tocaya Development Strategy


A modular framework for creative agencies to originate and extend cinematic IP across formats and markets.




Tocaya Consulting


Connecting creative leaders to navigate cultural collapse and design future-facing story systems.




The Tocaya Slate


2 feature films, 1 series, 2 shorts: 
In development and production under a new model that aligns creative vision with cultural and fiscal longevity. 

Team:



Lead:

Ambika Subra
HBO / Netflix / Apple




Partners:

Daniel Goodman
The Lift, Mexico
- The Tocaya Development Strategy


Monica G. Carter
Director, The Maestros
- Tocaya Slate: Madre Mia


Chris Hawkins
Producer & Filmmaker, TX
- Tocaya Consulting


RethinkX / Stellar / NavigateX





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02 SOLUTION

03 THE MODEL