Film and advertising are at a critical inflection point.
------ AI is transforming how stories are made, monetized, and distributed.
------ Attention spans are fragmented.
------ Formats are infinite. Meaning is unstable.
------ Cultural institutions (fashion, art, ritual, dance, music) have lost symbolic authority.
Our industries are producing more, but connecting less.
Power in the future means longevity.
Longevity requires a system that:
------ Builds cultural cohesion across verticals
------ Sustains emotional continuity in fragmented media
------ Expands narratives across screen, fashion, design, and digital ecosystems
------ Reinvents financial logic for multidisciplinary storytelling
------ Prototypes rituals, formats, and experiences that people want to keep living inside
We are systems strategists, not just creators.
Branded content, creator-led campaigns, and prestige IP are format shifts, not systems solutions.
Drawing on analysis from tech disruption think tank RethinkX, we’ve mapped the fractures across collapsing industries — film, advertising, and culture — to design scalable, multidisciplinary narratives built for long-term cultural resonance.
The Tocaya Model
A system of expansion that ensures cultural and fiscal longevity for long-form narrative.
The Tocaya Development Strategy
A modular framework for creative agencies to originate and extend cinematic IP across formats and markets.
Tocaya Consulting
Connecting creative leaders to navigate cultural collapse and design future-facing story systems.
The Tocaya Slate
2 feature films, 1 series, 2 shorts:
In development and production under a new model that aligns creative vision with cultural and fiscal longevity.
Team:
Lead:
Ambika Subra
HBO / Netflix / Apple
Partners:
Daniel Goodman
The Lift, Mexico
- The Tocaya Development Strategy
Monica G. Carter
Director, The Maestros
- Tocaya Slate: Madre Mia
Chris Hawkins
Producer & Filmmaker, TX
- Tocaya Consulting
RethinkX / Stellar / NavigateX